Superlocal identities
The European in the youth experience
European youth culture no longer blindly follows the US template: rappers in Europe voice local concerns while simultaneously connecting to global trends. Meanwhile, two-way interests have developed between commercial brands and artists, leaving politics and the mainstream media, after years of indifference, with a lot of catching up to do. Youth culture contains the germ of the European ideal, writes Tommi Laitio: but more needs to be done at the public level to cultivate the conditions in which it can thrive.