Data-driven political marketing and electoral hacking follow a similar principle: focus on the weakest link, whether susceptible individuals or voting machines in swing states. On what the Cambridge Analytica scandal reveals about the new arts of political campaigning.
Marta Peirano
Writer, journalist, and advocate for individual privacy, government transparency, digital security, and free culture. She currently works as Deputy Director at Spanish national daily eldiario.es. She is author of Pequeño libro rojo del activista en la red (Roca 2015).