![Cover for: The media and climate change](https://www.eurozine.com/wp-content/uploads/2010/01/779f428549fe31f713067a67033b5d63.jpg)
The entry of climate change into the media mainstream, as welcome as it is, nevertheless brings new problems. Journalists, campaigners and scientists discuss the implications of demand-led reporting, the exploitation of public misunderstanding, and the dangers of focusing on “charismatic megafauna”.