![Cover for: Ukraine vs. Ukrainians: Different ideas of Europe](https://www.eurozine.com/wp-content/uploads/2018/04/f8a519baa52d40d2c858236521dceaa5.jpg)
Ukrainian officials are trying to attract European investors to their country by stressing its low cost base and well-qualified workers. But as Artem Gergun notes, millions of Ukrainian citizens have grasped that these advantages are portable – and, rather than waiting for Europe to come them, are heading there for themselves.